How on-site search can drive holiday revenue & help e-commerce sites compete against major retailers Search Engine Optimisation

by on 13/12/2017 with 0 comment

According to SLI Systems, people who use on-site search are more likely to make a purchase than visitors who only browse a website.

The post How on-site search can drive holiday revenue & help e-commerce sites compete against major retailers appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.

…read more

continue reading ...

The vicious cycle of ROAS targets is killing your business Search Engine Optimisation

by on 13/12/2017 with 0 comment

While many companies focus on return on ad spend (ROAS) as their primary KPI for search, columnist Andreas Reiffen believes that ROAS targets can often inhibit growth and new customer acquisition.

The post The vicious cycle of ROAS targets is killing your business appeared first on Search Engine…

Please visit Search Engine Land for the full article.

…read more

continue reading ...

Visualizing your site structure in advance of a major change Search Engine Optimisation

by on 13/12/2017 with 0 comment

Making big changes to your website structure? Columnist Dave Davies shares a data visualization method that can help you predict what effect your proposed site structure changes will have on SEO performance.

The post Visualizing your site structure in advance of a major change appeared first on…

Please visit Search Engine Land for the full article.

…read more

continue reading ...