Social Media Optimisation or SMO is the process of increasing awareness of your product or service through the use of Social Media, such as Facebook, Twitter, LinkedIn, through RSS feeds, social bookmarking (such as Delicious or Digg), video (such as YouTube or Vimeo) and photosharing websites (such as Flickr or Pinterest).
Social Media Optimisation is an important component of a strategy called online reputation management (ORM). This is implemented by businesses who place high value on their reputation or on the reputation of their products or services on the web.
To assist you with this, we recommend the use of Hootsuite, a social media management dashboard, which allows you to manage all your social media as well as to analyse and measure your social media traffic.
Do you want to know more or have questions about Social Media Optimisation?