SEO is the acronym for Search Engine Optimisation which consists of a series of techniques for optimising websites and their visibility on the web. The popularity of a page is determined by Google Page Rank, which can range from 0 (the least popular and relevant) to 10 (the most popular and relevant). There are two main types of optimisations of search traffic. One is the optimisation of organic search traffic and the other the optimisation of paid search traffic, also known as Search Engine Marketing (SEM).
There are 2 main natural ways for increasing organic search traffic, also known as white-hat SEO:
Before commencing any work, we need to assess the status of your website through an audit. The audit is divided into two parts:
On-page audit consists of assessing how easy it is to crawl through your website, and the relevance of its content.
Off-page audit analyses the incoming links and your social media reaction.
At the end of the audit, we prepare a comprehensive report, which highlights the strengths and weaknesses of your website providing at the same time recommendations for improving its design, keywords distribution, content and therefore increase visibility in search engines’ results.
With the report you can implement the changes yourself or we can help with both on-page and off-page optimisation. We also usually recommend at least a bimonthly monitoring in order to check the progress and the success of the strategy.
How long does it take to get Google PageRank?
There is not a set time for this. It could take weeks or months depending on the content of your website and, most of all, on the backlinks from authoritative websites. Each case is different and PageRank is not an absolute indicator of the good quality of a website and of how well the webpages perform in search results.
Do you want to know more or have questions about Search Engine Optimisation?
We are here!
We are only 10-minute walk from Crystal Palace station.